images from the State Hermitage Museum. ABOUT THE MUSEUM provides information about project performing in the museum, exhibition complex, and museum building. A WORD FROM THE DIRECTORS provides interview with the director, GOROD.
1.2. About the Hermitage Museum
Museum's official name is Federal Cultural Institution "The State Hermitage". Legal address is Dvortsovaya Naberezhnaya, 34 190000 S
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Exhibit 1).
Trend – Companies are focusing on high-quality premium products. Lotte in 2006 launched ‘Dream cacao’ series containing high percentage of cacao, and was a big hit in 2007 leading to the dark chocolate boom. After the boom, market was restructured in favor of dark chocolate, encroaching the white-chocolate market. Melanin shock triggered premium market to expand. Companie
AMOREPACIFIC is one of the biggest and the most famous cosmetics companies in the world. AMOREPACIFIC is now implementing a multi-domestic business strategy in many different countries to be one of the top ten in global cosmetics industry until 2015. Its vision for 2015 is concreted by specifying the goal - attain overseas sales of ₩1.2 trillion until 2015, expand the revenue proportion of
(1) 대표 아이템 기획
Hazzys는 빈폴이나 폴로에 비해서 브랜드 이미지가 상대적으로 약한 편이다. 따라서 헤지스 하면 떠오르는 대표 아이템을 기획할 필요가 있다. 단지 베이직한 아이템을 만드는 것보단 꾸준히 브랜드를 확장해나가고 있는 헤지스에 맞추어서 각 라인 별로 대표 아이템을 만드는 것도